Role of Artificial Intelligence in Digital Marketing

The Department of Business Administration organized a workshop on the “Role of Artificial Intelligence in Digital Marketing” on June 04, 2024, in the Founding Treasurer Morsheda Choudhury Auditorium, World University of Bangladesh.

The Chief Guest was Professor Dr. Abdul Mannan Choudhury, Vice Chancellor, World University of Bangladesh and the Special Guest was Professor Dr. M. Nurul Islam, Pro-Vice Chancellor, and World University of Bangladesh. In this session, the Keynote Speaker was Mr. Zahedi Shuvo, Head of Digital Marketing (Creative IT Institute) and the Chief Facilitator was Sakibun Nahar Ishita, Faculty of Digital Marketing(Creative It Institute).The seminar was chaired by Professor Dr. Selim Ahmed, Head of the Department, Business Administration.

The programme began with an opening speech presented by Professor Dr. Selim Ahmed, Head of the Department of Business Administration. Subsequently, both the Chief Guest and the Special Guest provided important insights into artificial intelligence and its impact on the digital marketing platform.However, their discussion was very beneficial since the session covered the aspects of artificial intelligence not only at national level but also at the international level of digital marketing. They also highlighted how students might flourish their careers in the digital marketing capacity with the help of artificial intelligence.

The Chief Facilitator Ms.Sakibun Nahar Ishita showed the practical insights of artificial intelligence on digital marketing by using practical paradigm which is Facebook.

Students, faculty members, and administrative staff participated in this session. The seminar was concluded by a question and answer session. Md. Moniruzzaman, Assistant Professor in the Department of Business Administration, anchored the entire session.