The Centre for Brand Research (CBR), World University of Bangladesh organized a day long ‘Study Tour’ on November 19, 2016 for the students of 45th, 46th & 48th (E + F) to visit 'Appollo Ispat Group of Companies' in Shimrail, Siddirganj Narayanganj. Md. Ansar Ali, the Managing Director of Appollo Ispat Group, cordially received us with bunches of flowers. He briefed the students about the successful story of himself starting from beginning to present situation of Appollo Ispat Complex which is right now the largest C.I sheet factory in Bangladesh. Moreover, he motivated the students the way to develop entrepreneurship skills along with their academic experiences. Later, the students observed all the production operation management of the factory. After having lunch, they moved to visit Panam Nagar, Sonargaon. It helps the students to get acquainted with the cultural heritage of Bangladesh.The following faculty members of Department of Business Administration, World University of Bangladesh were present at the above mentioned event: